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Free guide for small businesses

The Billboard Playbook.

How to run your first digital billboard campaign, from £10 a day. Where to put your ad, what to say in 3 seconds, what to spend and how to know it worked.

  • 10 practical pages
  • Checklist included
  • Instant download
Free · 10 pages · Instant download

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What's inside

Everything you need before you book.

Written for café owners, gyms, salons, shops and estate agents who've never advertised outdoors. No jargon, just the steps.

01

Why billboards, why now

The ad your customers can't scroll past, and why it's now affordable by the day.

02

Is it right for you?

A 30-second check to see if your business is ready for the big screen.

03

Choosing where

Roadside, bus shelter or shopping centre: three screens, three jobs.

04

Budget & timing

What £10, £30 and £100 a day get you, and the best times by business type.

05

The 3-second ad

Six rules for an ad people read at a glance from a moving car.

06

Before & after

Three real-world style makeovers: same business, much better ad.

07

Make it measurable

QR codes, offer codes, before-vs-during and following up on social.

08

Your launch checklist

A one-page checklist to screenshot: plan, create, launch, measure.

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Billboards aren't just for big brands anymore.

From The Billboard Playbook